Dickey’s Franchise Guarantee, the family-owned barbecue restaurant chain, has been both resilient and creative in times of economic turmoil. The economic impact of the Coronavirus Pandemic has been devesting; the restaurant industry has suffered more than any industry. Many restaurants have closed either temporarily or permanently. Dickey’s BBQ has avoided closures by using technology to serve customers while keeping them safe.
Dickey’s BBQ Franchise has become a blueprint for the restaurant industry. Dickey’s BBQ has seen an increase in sales throughout the pandemic. The positive growth is the result of Roland Dickey Jr. and his wife, Laura Rea Dickey’s, innovative ideas.
The Coronavirus Pandemic has ushered in a new era of digital commerce services. These services are now the primary revenue stream for many restaurants. While digital commerce services are not new, they have become necessary for the restaurant industry. Digital commerce services like buy online and pick up in-store (BOPIS) were more popular with retail stores. While the services were available for restaurants, “BOPIS” were utilized more by delivery services apps.
More people than ever have begun to utilize their communication devices to help them maneuver through the pandemic. While younger, more tech-savvy customers were already using their phones to aid in their day-to-day lives, the pandemic has forced older customers to use technology in ways they have never done before. With the ability to dine-in gone, people had to find a new way to enjoy their favorite Dickey’s BBQ menu item.
Both Roland Dickey and his wife Laura Rea Dickey realized how Dickey’s BBQ could stay ahead of more recognizing the need for technology. The franchise was one of the first restaurants to utilize delivery apps and contact-less delivery. Read this article for more information.
Dickey’s is a family-owned restaurant founded in Dallas, Texas. They’ve been in operation for over 80 years and is the world’s largest BBQ franchise. Their first restaurant was called the “Green Top Barbecue” and it served food out of a building where they did cater on the side. Over time, word spread of this delicious barbecue and soon there were lines out the door. People did not have menus to order off of or anything like that, so the restaurant did everything they could to give these customers what they wanted.